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About Us

From our founding in 1965, The Jug Shop has been a San Francisco destination for a comprehensive range of wine, beer, and distilled spirits. Family owned and operated, our philosophy combines dependable, personal service with knowledgeable and friendly staff. Whether you need help planning an event or finding the right gift, we provide individual attention to meet your needs. If you don’t find what you’re looking for, please tell us! We’ll track it down to the best of our ability.

We Think Before You Drink:
We know shopping for wine can be an intimidating experience.  That’s why we aim to help our customers learn about their own palates, ensuring they leave with a bottle that will make them happy, rather than what anyone else says they should drink. 

We Try Before We Buy:
Unlike some stores, our wine buyers never make buying decisions based on points or reviews.  With over 2000 wines in stock, our personal experience allows us to communicate what our customers need to know about a wine in order to decide if it’s right for them.

We Kick The Dirt:
Our wine staff offers a diverse range of experience and expertise.  We travel frequently to learn more about our individual wine passions and bring that experience back to our customers.  Our personal relationships with wineries and winemakers allow us access to unique items not available to the broader market.

Join us at our weekly wine tastings.  See the Tasting Calendar for current schedule.

Our Team:  If you would like to contact a member of the staff, please click a name below to reach out with an email.


Michael Priolo: Manager of Operations

Greg Priolo: Assistant Store Manager

Anne Marie PrioloAccounting

Dylan Pike: Southern Hemisphere Wine Buyer

Jeremy Cotta: Beer Buyer

P.J. Gallegos: Domestic and European Wine Buyer

Martin Potter: Beer and Spirits Buyer






Legal Info 


By registering for this site you confirm that you are at least 21 years of age. 


Disclosure of Personal Information: is committed to keeping your personal information strictly confidential. When we collect your personal information (i.e. name, address, e-mail, telephone number, and credit card information) it is in an effort to improve your shopping experience and to notify you about our products, services, answer inquiries, and promotional information. It is our policy not to disclose any of your personal information at any time, unless you tell us to do so. We do not sell, trade or rent your personal information to third parties. From time to time, we'll share aggregated (collective) information about our members as a group, or generate aggregate reports and market research for business partners. These reports will not identify individual members. 

When you pick-up your order at our store: 

We allow you the convenience of picking up your order at our store. When you arrive, please be prepared to positively identify yourself. This includes legal proof that you are over 21 (driver's license or passport). We also require that you bring the credit card you used to purchase goods on the site with you. This is an added security measure to reduce credit card fraud which helps us keep our prices so low. 


We use industry-standard methods to protect your information from unauthorized access. Among other techniques, we store such information on a computer behind our "firewall" in a secure location, and we restrict the number of employees internally who can access such data. To ensure the safety of your personal information, including your credit card number, we use Secure Socket Layer (SSL) Technology. SSL protects information as it crosses the Internet. Any data stored is kept in a secure off-site location and stored in a password-protected server. Please be aware, of course, that there is no such thing as perfect security - on or off the Internet. 

Please keep security in mind as you reach other websites through links from Each separate company has its own privacy policies and practices and may market to you accordingly. Although we choose our business partners carefully, we can make no representations concerning privacy and security on those sites. 

We do not sell alcoholic beverages to anyone under the age of 21. We request that people under the age of 21 do not register on our site, or give us any information about themselves. 

Your password is your key to your account. You should never share it with anyone and we request that you change it periodically and often. You can change your password at any time by accessing “my account” on our home page. 


Changes in Policy: 

If you have any concerns or questions with respect to our Privacy Policy, please feel free to contact us. By using this site, you are agreeing to the conditions of this Privacy Policy. DO NOT USE THIS SITE IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY. If we decide to change our Privacy Policy in whole or in part it will be posted on the site. Please check this page periodically for changes.